Introduction
India's Digital Personal Data Protection (DPDP) Act, 2023 — the country's first comprehensive data protection law — has emerged as a flashpoint in India-US trade relations, with the USTR's 2026 National Trade Estimate Report flagging its provisions on credit data, cross-border flows, and content moderation as potential trade barriers.
"Data is the new oil, but unlike oil, its value multiplies when it flows freely across borders."
| Indicator | Figure |
|---|---|
| India's projected digital economy (2030) | $1 trillion |
| USTR report release date | March 31, 2026 |
Key Concepts
| Term | Meaning |
|---|---|
| Data Fiduciary | Entity that determines the purpose and means of processing personal data |
| Deemed Consent | Consent assumed by law for certain legitimate purposes without explicit user action |
| CIC (Credit Information Company) | Entities like CIBIL that collect and process credit data from financial institutions |
| Data Localisation | Requirement to store and process data within national borders |
| DPDP Rules | Subordinate regulations under the DPDP Act, 2023, notified by the Central Government |
Background & Context
The DPDP Act, 2023 replaced the earlier Personal Data Protection Bill framework and came into force with rules notified in 2025. While it aligns India with global data governance trends (EU's GDPR, US state-level privacy laws), its specific provisions on consent architecture, cross-border transfers, and government access to data have drawn scrutiny from US trade bodies.
The USTR's annual NTE Report is a key instrument of US trade policy — it identifies foreign practices that impede American commercial interests and often precedes formal trade consultations or WTO disputes.
Core Issues Flagged by USTR
1. Absence of Deemed Consent for CICs
- Financial institutions share individual credit data with CICs (e.g., CIBIL, Experian India, Equifax India) to generate credit scores.
- The DPDP Act lacks a deemed consent provision for this flow — meaning explicit user consent may be required at each stage.
- This could disrupt the operational model of credit bureaus, including US-headquartered bureaus operating in India.
- Credit scoring underpins retail lending, home loans, and MSME finance — making this operationally significant for India's financial sector as well.
2. Cross-Border Data Transfer Restrictions
- The DPDP Act allows the Central Government to restrict data transfers to specific countries through notification — a provision the USTR views as discretionary and opaque.
- The RBI already mandates financial data storage within India, which the USTR argues hampers fraud detection and global network security management.
- These provisions effectively create a two-layer localisation regime: one under the DPDP Act, another under sectoral regulators like RBI and SEBI.
3. Government Access to Personal Data
- The Rules permit disclosure of personal data to the Indian Government, raising concerns about surveillance and commercial confidentiality.
- US stakeholders view this as inconsistent with data minimisation principles.
4. IT Rules, 2021 — Criminal Liability & Takedowns
- The Intermediary Guidelines and Digital Media Ethics Code (IT Rules, 2021) impose personal criminal liability on individual employees for non-compliance.
- Compliance deadlines are viewed as impractical by US firms.
- Since 2021, there has been a rise in politically motivated content and account takedown requests directed at US platforms.
5. Internet Shutdowns
- India leads globally in internet shutdowns — over 100 shutdowns per year in recent years.
- USTR notes these disrupt commercial operations and undermine digital trade.
Comparative Perspective
| Parameter | India (DPDP Act) | EU (GDPR) | USA (Federal — No Single Law) |
|---|---|---|---|
| Consent Model | Explicit + deemed (limited) | Legitimate interest as basis | Sector-specific (HIPAA, FCRA) |
| Cross-border Transfer | Government-notified whitelist | Adequacy decisions | Bilateral arrangements (Privacy Shield successor) |
| Data Localisation | Sectoral (RBI, SEBI) + potential DPDP | Not mandated | Not mandated |
| Regulator | Data Protection Board (DPB) | Data Protection Authorities (DPAs) | FTC + sector regulators |
| Criminal Liability (Intermediaries) | Yes (IT Rules) | Limited | Limited |
Implications & Challenges
For India:
- Overly restrictive data rules could deter FDI in digital services and limit India's integration into global data supply chains.
- Friction with the US could affect broader India-US trade negotiations, including the ongoing efforts to restore GSP benefits.
- Lack of clarity on deemed consent may slow credit penetration in semi-urban and rural India where CIC-based scoring is critical for financial inclusion.
For US Firms:
- Compliance uncertainty increases operational costs for financial data companies, cloud service providers, and social media platforms.
- Criminal liability exposure for local employees creates talent and governance risks.
For Global Digital Governance:
- India's approach reflects a broader tension between data sovereignty (asserting national control) and data liberalisation (enabling free flows for economic growth).
- This mirrors similar friction between the EU and US over GDPR's extraterritorial reach.
India's Position & Rationale
India's data governance posture is shaped by legitimate concerns:
- National security and protection from foreign surveillance.
- Regulatory capacity — ensuring Indian authorities can access data for law enforcement.
- Digital colonialism concerns — preventing foreign platforms from extracting value without accountability.
The DPDP Act's framework also explicitly preserves the supremacy of sectoral regulations where they provide greater protection — giving RBI, SEBI, and TRAI continued authority in their domains.
Conclusion
The USTR's flagging of India's DPDP Act reflects a deeper structural tension: India's sovereign right to regulate data versus the expectations of an open, rules-based digital trade order. The absence of deemed consent for CICs is not merely a technical gap — it signals the broader challenge of designing data laws that serve domestic governance goals without inadvertently excluding India from global digital commerce. As India aspires to be a $10 trillion economy, the design of its data governance architecture will be as consequential as its tariff policy. Bridging this gap requires not just legislative refinement but sustained bilateral engagement — ideally through a formal India-US Digital Trade Agreement.
