Critically examine how the Market Access Component of the Export Promotion Mission supports MSMEs in diversifying their exports and enhancing India’s global trade presence.

Question

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* MAC under the Export Promotion Mission assists MSMEs in entering new international markets.

* Provides financial support for participation in trade fairs, buyer-seller meets, and market research.

* Reduces cost barriers for small exporters, enabling wider market access.

* Facilitates direct interaction with global buyers, helping MSMEs identify demand trends and diversify products.

* Enhances India’s export resilience and strengthens global trade presence.

* Example: Handicraft and engineering MSMEs have increased participation in Europe and Southeast Asia through MAC support.

* Challenges: Limited awareness among smaller firms and procedural delays reduce effectiveness.

* Policy suggestions: Strengthen digital outreach, streamline approvals, and integrate market intelligence.

* Overall, MAC incentivises export diversification and increases India’s competitiveness in global markets.

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